AI will revolutionise content creation in 2023
Low-effort, minimal input, time saving, cost effective – these are all objectives you may associate with AI powered automation. Is it lazy to dream of this future? Or is it a natural evolution of technology used to further enhance our quality of life?
What exactly is AI?
Here’s a thought… Rather than explain to you what AI is ourselves, we used the popular AI program ChatGPT to answer the question itself. When asked the question “What is AI?”, this was ChatGPT’s response:
Artificial intelligence (AI) refers to the ability of computers and other machines to perform tasks that normally require human intelligence, such as recognizing patterns, learning from experience, and making decisions. AI systems can be trained to perform a variety of tasks, such as image and speech recognition, language translation, and problem solving.
There are several different types of AI, including:
- Rule-based AI: This type of AI follows a set of rules to perform a specific task.
- Machine learning: This type of AI uses algorithms and statistical models to learn from data and improve its performance over time.
- Deep learning: This type of AI uses artificial neural networks to learn and make decisions.
- Natural language processing: This type of AI allows computers to understand and interpret human language.
AI technologies are being used in a variety of fields, including healthcare, finance, transportation, and education, to improve efficiency, accuracy, and decision-making. However, the development and use of AI also raises ethical and societal issues that need to be carefully considered.
To confirm in case you have any doubts, the answer above was written in its entirety by an AI program with no alterations or corrections made by a human before publishing. Incredible, right?
The sceptic in you might be thinking that whilst the response is somewhat impressive, it’s a fairly common question with a basic answer, so it’s probably well practiced by now. All I can say in response to that is go give the software a go. Ask it a specific question about a niche topic, then sit back in amazement at the accuracy of the results.
So, why will AI be the future of content creation
And if AI is to be the future of content creation, is that even a good thing? Well think about it, Google has replaced the public library, emails and SMS have replaced traditional mail, websites have replaced leaflets and flyers. The old ways still exist and have their place, but you’d be foolish to ignore or resist the technological progression. Imagine for one moment the world of business without email, posting letters to opposite ends of the country and waiting days for a response.
To show the power of AI, yet again we will let AI answer the question itself. We asked ChatGPT “Why will AI be the future of content creation”?
AI technologies have the potential to revolutionise the field of content creation by automating tasks that are normally performed by humans. AI-powered content creation tools can generate written, audio, video, and image content based on input data and algorithms, allowing content creators to produce large volumes of high-quality content quickly and efficiently.
There are several potential benefits to using AI in content creation:
- Time-saving: AI-powered content creation tools can save time by automating tasks that would normally require manual effort, such as researching and writing articles, creating videos, or generating images. This can allow content creators to focus on other tasks, such as strategy and planning, or to produce more content in the same amount of time.
- Cost-saving: AI-powered content creation tools can also save money by reducing the need for human labour. This can be especially useful for small businesses or organisations with limited budgets.
- Consistency: AI-powered content creation tools can produce consistent, high-quality content that is free from errors or mistakes. This can help to improve the overall quality and credibility of the content produced.
- Personalisation: AI-powered content creation tools can also be used to create personalised content based on user data, such as demographics or interests. This can help to increase engagement and relevance for specific audiences.
Overall, AI technologies have the potential to greatly enhance the efficiency and effectiveness of content creation.
Again, this is a totally unedited response and it was written in no more than 5 seconds. Even if you wanted to amend the response or add more detail, that’s a fantastic starting point which has shaved content creation time down by 80-95%. What could you do with 80% more time?
How can content creators utilise AI to automate content creation?
Finally, we asked ChatGPT to help us understand the potential applications of AI in the world of content creation. We asked “How can content creators use artificial intelligence to automate content creation?”
There are a variety of ways that content creators can use artificial intelligence (AI) to automate content creation:
Text generation: AI-powered text generation tools can be used to automatically generate written content, such as articles, blog posts, and social media updates. These tools use natural language processing to analyse existing content and generate new text based on the patterns and structures they detect.
Video creation: AI-powered video creation tools can be used to automatically generate videos based on input text or images. These tools can create videos with a variety of styles, including explainer videos, product demonstrations, and promotional videos.
Image generation: AI-powered image generation tools can be used to automatically generate images based on input text or other data. These tools can be used to create images for use on social media, websites, or other platforms.
Audio generation: AI-powered audio generation tools can be used to automatically generate audio content, such as podcasts or voiceovers. These tools use natural language processing to analyse existing text and generate audio output based on the patterns and structures they detect.
Overall, AI-powered content creation tools can be a useful way for content creators to automate the creation of written, video, image, or audio content. However, it’s important to carefully evaluate the quality and accuracy of the content generated by these tools, and to ensure that it aligns with your brand and messaging.
A summary of AI for content creators and creatives
If you’ve made it through this blog post which was written mostly by AI and still cannot see the benefits, maybe you’ll change your mind in a few years time as the software and its applications become more mainstream and prominent. We’re big believers that those early to the innovation will be the ones who capitalise the most from its potential.
The use of AI can seem scary and we get that. At what point does this turn into a scenario where only John Connor can save us. AI is not intended to replace humans as it is often depicted in Hollywood, it exists to further enhance our efficiency and productivity of everyday tasks that can be automated. Don’t be afraid of throwing it into your content marketing strategy.